OK, so this is my first post on this blog. I’m now in the final stages of launching my range of Male Grooming products, Expert, to the public through Harrods and House of Fraser stores so it’s a busy time at the minute. If you haven’t seen me around town it’s probably because I’m sitting in front of my PC designing our big launch.Picture of Jason Shankey

I’m also delighted that Expert has made it through to the final of the Best Male Shaving launch at the Pure Beauty Awards and I’d really appreciate your vote by clicking here. It does take a couple of minutes to complete but as a little incentive, I’m offering voters a 20% discount off any of our salon treatments, or off a purchase of Expert at one of our salons. All you have to do is bring in a print-out of the email receipt you get back from Pure Beauty.

Just in case you didn’t know, Expert is the culmination of 15 years of my work. Research has revealed that 97% of men suffer from pain due to shaving. This is caused by razor burn, shaving rash and ingrown hairs and as a result, 58% of men hate shaving.

I created Expert as a revolutionary way to solve these problems by using unique ingredients, combined with a shaving technique which I have perfected over the years. The results are truly amazing. Ask anyone who has tried it! Pain due to shaving can now be a thing of the past and shaving can become enjoyable again. Check it out here.