7th June 2010: Jason Shankey Male Grooming teamed up with House of Fraser Belfast last Thursday to create a Championes! World Cup event for Men.

There were World Cup predictions from football legend Gerry Armstrong, Grooming demonstrations by Jason Shankey Male Grooming, Peroni beer sampling and prizes galore.

Pete Snodden hosted the evening with Cool FM, and three finalists challenged each other in the store to Keepy-uppeys.

There was also 20% off across the entire menswear floor and in-store giveaways.